YOUR WINNING
MESSAGE IS OUT THERE.
ARE YOU LISTENING?
Share Of Voice identifies strategic and messaging insights for progressive causes by taking a listen-first approach studying patterns emerging from millions of online voices talking on public social media about the topics that are important to them.
REPORTING HIGHLIGHTS
Findings that were significant enough to be featured in one of our newsletters.
BEFORE YOU SPEAK,
LISTEN
Share Of Voice can help your organization better understand:
WHAT MATTERS MOST?
Understand what’s most important to the audience you’re trying to connect with.
What are people talking about online, and what narratives are they absorbing on social media? Does your issue focus match what real people discussing with their friends and acquaintances online?
WHO IS SHARING THEIR VOICE?
Target the constituencies who care the most about your priorities.
Share Of Voice can show you who is participating in online conversations - age groups, gender distribution, demographic subgroup participation (parents, veterans, etc.), and much more. (And we can work backwards, listening to a specific audience and learning what’s most important to them.)
HOW DO PEOPLE SHARE THEIR VOICE?
Speak to people using language that they already use themselves.
Politicians and organizations often use rhetoric that doesn’t quite connect - Share Of Voice can help you find out how real people talk about the issues, so that your messaging can meet the moment.
WHY SHARE OF VOICE IS THE TOOL FOR YOU
Polls aren’t telling the whole story.
Only 1 in 15 Americans responds to pollsters (Source: Niskansen Center, 2022). Share Of Voice can identify those surges of passion and emotion among key voter groups in realtime, before they show up in polls - such as when more people mentioned President Biden the day after his first debate with Trump than on any other day of his Presidency (see left image).
What matters today is not what mattered yesterday.
Your organization can’t afford to waste resources on an issue that’s fading in importance. Share Of Voice monitors conversations as they evolve and can capture reactions to major events in realtime, so you know what matters most right now to the people you’re trying to reach. (Pictured at left - a month-over-month increase in the number of social media posts in Arizona talking about high housing costs.)
Identify harmful narratives as they emerge.
Don’t let your campaign or organization be capsized by a harmful narrative online - Share Of Voice can identify and monitor disinformation, misinformation, and other online narrative threats to your mission and message. If a harmful narrative is detected, we can show you how large or small it is, whether it’s growing or declining, and help your organization discover the most effective counter-messaging so you know how to fight back. (Pictured at left - a late surge in advocacy for a “No” vote on Ohio’s Issue 1 in 2024.)
